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Official Amazon Service Provider in Vietnam

Your Amazon US team, on the ground in Vietnam

Sourcing from Vietnam, manufacturing here, or selling from abroad — Ecomstone runs your Amazon US strategy, listings, ads and daily operations.

$10M+
Ad budget managed
100+
Brands partnered
8+
Years of experience
35K+
CBE community members
Are you facing?

Common challenges
when selling internationally

😤

Don't know where to start

Amazon has too many rules and international markets are complex — you don't know which direction to take.

📉

Low sales despite heavy investment

You spend on ads and optimize listings, but orders still don't grow as expected.

😰

Worried about risk & compliance

Customs regulations, international taxes, brand protection — one wrong step can cost you your account.

● New product · R.U.F.U.S Score™

Optimize Amazon listings for
the AI search era

Ecomstone's proprietary AI engine evaluates your listing across 5 dimensions, identifies weaknesses, and delivers optimized content ready to push to Seller Central. Free audit, no credit card required.

Learn more → Free audit now
✓ R.U.F.U.S Score 5 dimensions ✓ Compliance pre-check ✓ BSR + conversion tracking
R.U.F.U.S Score™
Real case study
+33 points
63 → 96
+50%
revenue after 30 days
Solutions

Comprehensive services
for your go-global journey

From market research to daily operations — we accompany you at every step.

01

Cross-Border Business Consulting

Market research, competitive assessment, go-to-market strategy, and brand protection on Amazon.

Learn more →
02

Global Growth Strategy

Optimize online sales, expand into new markets, and build sustainable growth systems for both B2B and B2C.

Learn more →
03

Sourcing & Fulfillment

Source quality goods, optimize international shipping costs, and manage global warehousing and logistics.

Learn more →
04

🤖 AI Listing Optimizer

R.U.F.U.S Score™ — a proprietary AI framework to evaluate and optimize Amazon listings for the AI search era. Free audit for your first ASIN.

Explore →
How we work

5 steps from idea
to international revenue

1

Free audit

Assess product & market potential

2

Build strategy

A concrete roadmap by industry & goal

3

Setup & Launch

Create account, listings, prepare inventory

4

Optimize & Scale

PPC, SEO listing, review strategy

5

Expand

More markets, more products, more growth

Featured brands

Brands That Went Global With Ecomstone

From health care to fashion, from furniture to food — partnering with Vietnamese businesses to conquer Amazon worldwide.

CẢ
Skin & hair care

Cỏ Cây Hoa Lá

A skin & hair care brand made from Vietnamese natural ingredients. Successfully exported to the US.

View on Amazon →
DK
Kids' fashion

Dokma

A Vietnamese kids' fashion brand with unique designs and safe materials. Expanding export markets through Amazon.

View on Amazon →
FW
Home care

Fuwa3e

High-quality home care products winning over US consumers with smart design.

View on Amazon →
eH
Food & Herbs

eHerbal

Vietnamese food and herbs exported to the US, harnessing abundant natural ingredients.

View on Amazon →
🏆 Amazon Award 2025
RH
Sporting goods

Rhino Sports

Won Amazon Seller Award 2025 — proof of quality and outstanding growth.

View on Amazon →
FL
Metal furniture

Flowyline

Vietnamese metal furniture with modern, minimalist design. Conquering the US market with superior quality.

View on Amazon →
CW
Home goods

CWStudio

High-quality Vietnamese-brand home goods winning over US consumers.

View on Amazon →
NB
Food

Newbam

A Vietnamese food brand bringing Vietnamese flavors to consumers on Amazon worldwide.

View on Amazon →
🏆 Amazon Seller Awards
SH
Cookware

Sunhouse

Vietnamese kitchenware exported to the US. Winner for multiple consecutive years of the Amazon Seller Award — proof of quality and sustainable growth.

View on Amazon →
TS
Food

Tanisa

Optimized ACOS from 85% down to 30% — a model of sustainable growth on Amazon.

View on Amazon →
EM
US cosmetics

Emani

High-quality US beauty cosmetics. Ecomstone supports operational optimization on Amazon.

View on Amazon →
NW
Korean cosmetics

Nowater

Korean cosmetics pioneering waterless beauty. Ecomstone supports Amazon market development.

View on Amazon →

Your business could be the next success story

Book a free consultation →
What clients say

100+ brands
trust Ecomstone

"

Ecomstone helped us cut ACOS from 85% to 30% in 6 months while growing revenue by 50%.

TT
Ms. Thu Tran
CEO · Tanisa
"

Just 3 months after launching on Amazon we surpassed $100,000 in revenue and are growing at an average of 20% with great customer reviews.

JJ
Mr. Jason Jiang
CEO · CW Studio
"

Winning the Most Impressive Growth Business 2025 at the Amazon Global Selling awards was an achievement made possible with huge support from the Ecomstone team.

CT
Mr. Cuong Tran
CEO · Rhino Sports
Official partners

Trusted by leading platforms

About Ecomstone Vietnam

Taking Vietnamese Goods to Conquer World Markets

Ecomstone is an official partner in the Amazon Global Service Provider Network (SPN) in Vietnam — an Amazon-recognized consultancy with verified professional expertise.

🎯

Mission

To help Vietnamese businesses grow globally through cross-border e-commerce. We believe Vietnamese brands have every potential to compete in the premium segment of the world's most demanding markets — given the right roadmap and the right partner.

🚀

Vision

Short term

To become Vietnam's most trusted Amazon export partner — where every Vietnamese business can find a clear path to bring its products to international markets.

Long term

To expand across Southeast Asia and become the trusted companion of every business aiming to conquer global commerce — regardless of size or country.

The People Who Laid
The First Stone

Ecomstone was built by people who have lived the Amazon export journey themselves — not theory, but real-world experience.

Alex Tran - Founder & CEO Ecomstone
Founder & CEO

Alex Tran

10 years of import-export experience, 8 years focused on Amazon and cross-border e-commerce. Founded Ecomstone in 2018. Author of "Building Vietnamese Brands on Amazon". Actively involved in training, consulting, and implementation for Vietnamese businesses succeeding on Amazon.

📚 Amazon book author 10 years import-export Official Amazon SP Amazon Speaker
Tony Trieu - Co-founder & CSO Ecomstone
Co-founder & CSO

Tony Trieu

Over 10 years of MMO and Amazon experience. Ecomstone's Chief Strategy Officer and founding admin of the Freedom Builders community. Recipient of the Partner Excellence Award 2025 from WorldFirst. A pioneer in applying AI to digital transformation for export businesses.

🏆 Partner Excellence 2025 Chief Strategy Officer Freedom Builders
Pham Huy Long - COO Ecomstone
COO — Head of Operations

Phạm Huy Long

With years of experience supporting Vietnamese businesses and delivering domestic and international e-commerce growth projects, Mr. Huy Long is a key driver in the successful Go Global journey of Vietnamese brands.

⚙️ Chief Operating Officer E-commerce growth International project delivery
2018
Founded
100+
Brands partnered
8 years
Real-world experience
ASP
Amazon Service Provider

Ecomstone On The Journey
Go Global Together

8 years alongside Vietnam's Amazon community — from the first training sessions to events with thousands of attendees.

Amazon Annual Conference
EVENT
Amazon Global Selling Vietnam Annual Conference 2025
Partner Excellence Award Ecomstone
🏆 AWARD
Partner Excellence Award — WorldFirst 2025
Alex Tran, CEO of Ecomstone, at WorldFirst
SPEAKER
Alex Tran — CEO of Ecomstone at the WorldFirst event
Amazon training event with hundreds of attendees
TRAINING
Training & knowledge sharing — supporting Vietnamese businesses to Go Global
Ecomstone booth at Amazon Global Selling
PARTNER
Ecomstone booth at the Amazon Global Selling event
Amazon Awards appreciation night 2022
COMMUNITY
Amazon Awards appreciation night — Hanoi 2022
Visiting the Amazon office
AMAZON HQ
Visiting Amazon's office — building strategic partnerships
Ecomstone team opening the new office
TEAM
New office opening — New Home, New Office
Ecomstone team celebrating Tet
CULTURE
Team Ecomstone celebrating Tet — connection & togetherness
CEO Meetup of the Vietnam Amazon Sellers community
COMMUNITY
CEO Meetup — Connecting Vietnam's Amazon Sellers community
Community football match
SPORTS
Sports — Friendly football with the MMO community
Go Global with us →

Join the Ecomstone Team

We're always looking for talented people who are passionate about cross-border e-commerce and want to help take Vietnamese brands global.

Amazon PPC Specialist

Full-time · Hanoi

Manage and optimize Amazon ad campaigns, control ACoS/TACoS, and scale across client brand portfolios.

View job description

Key responsibilities

  • Structure, launch, and optimize Sponsored Products / Brands / Display campaigns.
  • Analyze search terms, harvest keywords, and manage negative keywords.
  • Control ACoS/TACoS, budgets, and bids against stage-specific targets.
  • Prepare regular performance reports for clients.

Requirements

  • At least 1 year running Amazon Ads (managing $5k+/month budgets preferred).
  • Proficient in Excel/Google Sheets with a data-driven mindset.
  • Experience with Helium 10 / SellerSprite is a plus.
  • Good English reading comprehension.
Apply →

Amazon Account Manager

Full-time · Hanoi

Work directly with clients, plan growth, and monitor operations and account health on Amazon.

View job description

Key responsibilities

  • Act as the main client point of contact and build quarterly growth plans.
  • Coordinate listing, PPC, inventory, and promotions across teams.
  • Monitor Account Health, BSR, and sales, and recommend actions.
  • Deliver regular reports and client meetings.

Requirements

  • At least 1 year in Amazon operations or account/project management.
  • Strong communication and client-management skills.
  • Solid overall understanding of Amazon operations (listing, ads, FBA).
  • Good spoken English.
Apply →

Business Development Executive

Full-time · Hanoi

Find and connect with Vietnamese brands that have export potential, and advise on the right Amazon solutions.

View job description

Key responsibilities

  • Find, approach, and build relationships with prospective clients.
  • Advise on the right Amazon solutions (Consulting / Onboard / Growth) for each need.
  • Prepare proposals and quotes, and close deals.
  • Work with the operations team to hand over clients.

Requirements

  • At least 1 year in sales/BD, preferably in e-commerce / export / B2B.
  • Strong negotiation and presentation skills.
  • Proactive and goal-oriented.
  • Spoken English is a plus.
Apply →

Graphic Designer

Full-time · Hanoi

Design listing images, A+ Content, ad creatives, and brand assets to Amazon standards, optimized for conversion.

View job description

Key responsibilities

  • Design main images, infographics, A+ Content, and Brand Stores for Amazon listings.
  • Design ad creatives (Sponsored Brands, social, banners).
  • Ensure compliance with Amazon's image guidelines.
  • Work with the listing & marketing teams to optimize conversion rates.

Requirements

  • At least 1 year in graphic design (e-commerce / Amazon listing preferred).
  • Proficient in Photoshop/Illustrator (Figma/3D a plus).
  • A portfolio showcasing your work.
  • Strong aesthetic sense and a sales-through-visuals mindset.
Apply →

Shared benefits

  • Competitive salary + performance bonus (KPI / commission).
  • Bonuses tied to client revenue and account growth.
  • Full insurance, team trips, and periodic salary reviews.
  • Hands-on Amazon training and a clear promotion path.

Don't see a fitting role? Send us your CV — we always welcome talent.

Send your CV →
Knowledge & Insights

Blog Ecomstone

Sharing practical knowledge about Amazon and cross-border e-commerce for Vietnamese businesses.

PPC Ads · 13 min read · NEW

ChatGPT Ads Launches: What Vietnamese Amazon Sellers Gain, Lose and Should Do (2026)

How ChatGPT Ads work, why Amazon both blocks and partners with OpenAI, the impact on each type of seller, and a 3-step roadmap for Vietnamese businesses.

Read more →
PPC Ads · 14 min read · NEW

Full Funnel Ads on Amazon: Full-Funnel Advertising for Vietnamese Sellers (2026)

Which ads fit each funnel stage, how to measure them, what Amazon Ads Agent and Full-Funnel Campaigns change after unBoxed 2026 — and a roadmap for Vietnamese businesses to expand beyond Sponsored Products.

Read more →
Strategy · 13 min read · NEW

Seller Central Is Becoming an AI Agent: What It Means for Sellers and Vietnamese Businesses (2026)

Seller Assistant, Canvas, 24/7 automated workflows and a plugin for Claude — Amazon is changing how accounts are run. The opportunities, the risks specific to Vietnamese businesses, and 7 things to do now.

Read more →
Strategy · 18 min read

Cost of Selling on Amazon in 2026: Fees, Margins and Startup Capital

The 2026 Amazon fee schedule (referral, FBA, storage, 3.5% surcharge), a worked example on a $24.99 product, 20+ cost lines and three startup-capital scenarios for Vietnamese businesses.

Read more →
Product Research · 14 min read

What Should Vietnamese Sellers Sell on Amazon?

Four filters to score your own product, the 2026 tariff landscape, 11 category groups where Vietnam has an edge, and a regulatory-barrier lookup table by category.

Read more →
Strategy · 16 min read

What Is Amazon Haul? Eligibility, Price Caps, Fees and How Vietnamese Sellers Can Join (2026)

Invite-only, mandatory Generic brand, $7–$14 price caps by product type, fulfillment fees from $0.50, 15-day returns never sent back to the seller — a digest of Seller Central rules and three scenarios for Vietnamese businesses.

Read more →
FBA Operations · 14 min read

New Selection Program (2026): Amazon Overhauls the Entire Incentive Package for New FBA Products

10%/5% referral fee discounts on the first 200 units, $75 Vine and $50 Coupon credits, free storage and liquidation — eligibility, comparison with the old program, and the 31/10/2026 enrollment confirmation deadline.

Read more →
FBA Operations · 15 min read

What Is Grade and Resell? How Vietnamese Sellers Recover Money from Amazon Returns

How returns are graded, the processing fee schedule by size tier, excluded categories, how to set price percentages by condition, and a decision framework for whether to enable it.

Read more →
Legal & Account · 22 min read

Tax Obligations for Vietnamese Sellers on Amazon: A 2026 Regulatory Roundup

The end of lump-sum tax, the 1 billion VND threshold, platform withholding at source, foreign contractor tax on Amazon fees, Form 5472 for LLCs, and invoicing rules by declaration — a roundup with legal references.

Read more →
Legal & Account · 10 min read

Amazon Holding Your Funds After Suspension: A 5-Step Process to Get Them Back

A real case: nearly $12,000 stuck in Account Level Reserve after deactivation — the 90-day milestone, proof-of-delivery records, the disbursement request, and the video verification call.

Read more →
Legal & Account · 16 min read

What Is a GTIN? The Complete Guide to GTIN and GTIN Exemption on Amazon

GTIN vs UPC, EAN, ASIN and FNSKU; registration costs at GS1 Vietnam and GS1 US; a 7-step GTIN exemption guide and 6 barcode risks that get listings blocked.

Read more →
Strategy · 15 min read

DIY Amazon or Hire an Agency? The Real Cost Equation for Vietnamese Businesses

The true cost table for both paths, a break-even formula, 4 situations where you should do it yourself, and 7 questions to ask an agency before signing.

Read more →
Legal & Account · 18 min read

Product Recalls on Amazon: Causes, Common Mistakes & Preparing for the Video Call

The complete 2026 recall guide: 8 reasons you get flagged, 10 mistakes Vietnamese sellers often make, the 72-hour response process, the Amazon video call script, and a document checklist by category.

Read more →
FBA Operations · 7 min read

224 Orders/Day but Running Out: Holding Amazon Ranking When Stock Runs Low

The classic FBA seller dilemma: velocity is peaking but only 600 units remain and restock is 7 days away. A battle-tested 3-layer solution from Ecomstone.

Read more →
Strategy · 8 min read

From $0 → $11.4 Billion: K-Beauty Lessons for Vietnamese Cosmetics

South Korea overtook the US to become the world's #2 cosmetics exporter. An analysis of K-beauty strategy, top Amazon brands, and 6 lessons for Vietnamese cosmetics sellers/manufacturers.

Read more →
FBA Operations · 8 min read

Claiming Inbound Shortages with Amazon FBA: A 6-Step Process to Win Your Case

A standard 3-layer documentation set, complaint email templates, an illustrative case study, plus 2025 policy updates for Vietnamese sellers who self-issue invoices.

Read more →
Legal & Account · 15 min read

Amazon Account Health: How to Maintain Your Seller Health Score

A 50-point Account Health audit guide, the metrics that matter most, and how to avoid needless suspensions.

Read more →
Legal & Account · 12 min read

Amazon Account Suspended: The POA Guide and Reinstatement Process

The standard process for writing a Plan of Action (POA) to reinstate a suspended Amazon account. An analysis of the most common suspension reasons.

Read more →
Listing & SEO · 15 min read

Amazon Listing Optimization: The A9 + RUFUS Guide for Vietnamese Sellers

A listing optimization framework combining the traditional A9 algorithm with the RUFUS AI search engine — title, bullets, description, and backend keywords.

Read more →
PPC Ads · 8 min read

Amazon PPC Basics: Campaign Structure and Bidding Strategy for Beginners

An overview of Sponsored Products, Brands, and Display campaigns — and how to allocate budget effectively from month one.

Read more →
Product research · 10 min read

Amazon Product Research: A 5-Step Framework to Find Winning Products

A detailed product research method using tools like Helium 10 and Jungle Scout, plus how to validate real demand.

Read more →
FBA Operations · 12 min read

Shipping to FBA Warehouses: The A-to-Z Process for Vietnamese Sellers

Preparing, packing, labeling, and shipping goods from Vietnam to Amazon US FBA warehouses. Choosing a forwarder and shipping method.

Read more →
Strategy · 8 min read

Amazon Pricing Strategy: Balancing Profit and Conversion

How to price your product to stay competitive while keeping enough margin to sustain PPC and grow long term.

Read more →
Strategy · 7 min read

Getting Started on Amazon: A Guide for Vietnamese Businesses

An overview roadmap from account registration and brand setup to launching your first product on Amazon US.

Read more →
Legal & Account · 6 min read

USPTO Trademark Registration and Amazon Brand Registry

The process of registering a US trademark and connecting to Amazon Brand Registry to unlock A+ Content, Storefront, and other brand benefits.

Read more →
Strategy · 6 min read

The Ecomstone Journey — From "Hitting Your Head on a Stone" to Public Solution Provider

The story of building Ecomstone since 2018, lessons from the Amazon marketplace, and the journey to becoming an Amazon Public Solution Provider.

Read more →

Tools to Support
Amazon Sellers

A free toolkit to help you make business decisions based on real data.

Limited offer — 5 slots/month

Free Amazon Ads Audit

Analyze all campaigns, find wasted budget, and get a detailed report within 3 business days.

Get Your Audit Now →

Ready to take your products to the world?

Book a free 30-minute consultation with an Ecomstone expert — and get a concrete roadmap for your business.

Book a free consultation → 📞 033 4999811
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